✅ Coaches, Experts, Consultants
✅ Online Information Providers
✅ Who Want More Leads, Sales and Profit
✅ Who Want More Consistency In Revenue
✅ Who Want To Be Paid Well For Their Skill, Knowledge and Experience
✅ Who Want Guidance And 'Breakthrough' Coaching To Get Them There
✅ For The People Who Step Forward, When Others Step Back
❌ People Without The Desire To Acquire Valuable Skills
❌ Wantrapreneurs (dreamers, not doers)
❌ People Wanting to Get Rich Quick with Little Effort
❌ People With 'Shiny Object Syndrome' (Info Business IS the way)
Create your plan together for the personal and business breakthrough you're searching for,
using the Info Personal Brand Model.
If you're a good fit for the IPB program, we'll discuss it on the call - if not, no harm done, you'll leave with a clear game plan for your next steps:
Proof that the system works for info professionals and service providers like us:
David went from having no system for bringing in new high-ticket clients - to a fully functioning system that put qualified leads on his sales calendar.
Using the IPB system, he's pulled in £20k months, sold £9k coaching packages and positioned himself as an industry leader.
Plus he's been able to use the skills that he developed after battling his own chronic fatigue to help hundreds of people all over the world.
What would it feel like if it was YOU having £20k+ months teaching and guiding people through something you love to talk about?

Ian went from attracting low-budget £300 - £500 clients for videography shoots - to charging multiple 4 and 5 figures for contracts with the UK government - using the IPB model.
What mattered most to him wasn't just the systems, but also the mindset shift that he COULD produce these results, he just needed to give himself permission to take the action.
How would it feel to be free of the self-doubt that keeps you stuck? And you had the confidence to put yourself and your skills out into the world, to transform the lives of others.

I went from giving everything away for nearly-free, feeling tired and frustrated - to selling high, mid, and low ticket offers on autopilot - using what has now become the IPB model.
Not only that, it's the feeling of certainty I have now, that whenever I want more clients, I can turn on the system, and my calandar fills up.
And it frees me up to build better products, dive into research I'm interested in - and spend time with my wife and kids while watching my phone 'ping' with Stripe payment notifications.
It's my reality now, and now I help other experts and coaches do the same.

Here are the 4 anchors that keep coaching and info businesses stuck - and how IPB solves them:
You keep getting more skills...
Taking courses...
Listening to podcasts and reading books...
You say: "When I get this new qualification/add one more feature, THEN I'll be ready..."
This is simply fear masking itself with overthinking and perfectionism.
It's a lie and it's keeping you stuck.
The thing that sets you free from the Preparation Trap... is Action.
Imperfect action.
Because action exposes truth faster than thought.
And the IPB program we'll talk about on the call lays your foundations and gets you into action - quickly...
So you can get real feedback and do more of what works, and less of what doesn't.

You're posting...
(Or at least getting ready to - there's that preparation trap again)
But your booking calendars stay patchy and sales are at a dribble - at best.
You've been told 'going viral' is the answer...
But remember this:
Views are nice...
Conversion is essential.
This means producing a certain type of content.
The type that stops their scrolling dead, breaks limiting beliefs, and builds connection.
So more is not the answer, better is.
And IPB gives you the framework for creating 'conversion content' so that you become the only logical choice for your audience to buy from.

You're under-systemised...
Under-priced...
And under-appreciated.
With no offer sequence to create ‘buyer leads’ for higher-ticket services.
No way of converting time into ‘income assets’ (AKA you're still trading time for money)
And you spend time putting out fires and repeating tasks - rather than running a system that puts your expertise on blast, gets clients life-changing results (and makes you wealthy in the process).
Hitting home? Good.
Because without systems, you'll never achieve your potential as an expert.
So in IPB we focus on building these systems.
No more wondering what to post, spending hours on calls that don't convert, wondering which piece of your system isn't working - we track the numbers at every step.
We create assets rather than sell time - these are called 'power activities'.
And you'll hear me say it a lot: "Power Activities Only"
That's how you build a personal brand that sells and books calls like the best in the business.

Your self-image (and nervous system) haven't caught up with your level of expertise and desire.
That's why you don't have the confidence to post consistently and charge premium prices...
It's why you self-sabotage...
It's why every time you try to leap, you feel the heavy anchor of doubt pulling you back down.
Fear of judgement, failure (and success) keep you trapped because you’re using the mind of the expert rather than the mind of the entrepreneur...
So picture this instead:
How would it feel to move with confidence, conviction and unshakeable self-belief?
(And dare I say it...a healthy level of delusion)
And access the type of power that only comes with certainty...
Knowing that you were put here to serve in the largest way you can...
And giving yourself permission to act like it.
I know it sounds like complete bullsh*t. But business is 80% mental, 20% strategy and tactics.
Your competitors likely aren't better than you...
The only difference is how they feel about what they already know...
And who they allow themselves to be...
So IPB will help you rewire your self-image into becoming the greatest expert you can be.
